In other words, it’s an adaptive ‘entrepreneurial network’ of people working to leverage an opportunity (Figure 2). Roles and reporting relationships are fluid, and people collaborate organically to identify customer needs, explore potential solutions, and deliver value in any way they can. Instead, they typically began as a fast-moving, adaptive network of motivated individuals focused on responding to the customer and the new business opportunity. The question is, why? Organizations Start as a Fast Adaptive NetworkĪs an organizational researcher and author, John Kotter illustrates in his book, Accelerate: Building Strategic Agility for a Faster-Moving World, successful enterprises don’t start as large and cumbersome. Most leaders in traditional organizations are aware of the digital disruption threat, yet many fail to transition to take their place in the next economy. The organizations we created in the 20th century were designed much more for reliability and efficiency than for agility and speed. Why Organizations Struggle to Achieve Business Agility Put simply, competing in this age requires large-scale software and system development capability that enables true business agility. This period is when every business is a software business. We are in the midst of one of those ages now, the deployment period of the age of software and digital. Indeed, these are world-shaking disruptions that typically occur once in a generation. Perez concludes that these revolutions lead to massive social change, market disruption, and an all-new economic order. Her research begins with the Industrial Revolution, leading to the Age of Steam and Railways, the Age of Steel and Heavy Engineering, and the present Age of Software and Digital, as illustrated in Figure 1. In her book Technological Revolutions and Financial Capital, Carlota Perez explains the evolution of business, society, and financial cycles based on her analysis of five significant technological revolutions over the past three centuries. For example, AI, Big Data, Cloud, and DevOps enable enterprises to expand their product lines, modernize their existing offerings, scale to mass markets, make better fact and insight-based decisions, and streamline solution development. Moreover, significant technological advances are unlocking new ways to create this value. Today, achieving customer delight at the speed of the market requires validating innovations with customers and then ‘pivoting without mercy or guilt’ when the hypothesis needs to change. Customer desires, competitive threats, technology choices, business expectations, revenue opportunities, and workforce demands now happen at blistering speeds. Mik Kersten, Project to Product Business Agilityīusiness Agility is the ability to compete and thrive in the digital age by quickly responding to market changes and emerging opportunities with innovative, digitally-enabled business solutions.Įverything moves fast in the digital age. The productivity of software delivery at enterprise organizations falls woefully behind that of the tech giants, and the digital transformations that should be turning the tide are failing to deliver business results.
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